digital banners
Digital banners are a key element in digital advertising and campaigns. These ads are displayed everywhere on web pages - desktop, tablet and mobile, and remain one of the most popular forms of internet advertising. Coming in all shapes and sizes, the challenge when creating digital banners is designing a consistent campaign that is flexible enough to remain cohesive across the variety of banner sizes, at a typically restricted file weight. I have worked on a large number of static and animated digital banners ranging from campaign banner guidelines, art direction, and design to video/GIFs, asset creation, sourcing media, unit production, QA and final deliverables.