Personal Branding
When ideating for a new personal logo and branding, I wanted the result to be bold, sleek and clean. After much brainstorming and sketching, I decided to use the similarity in the letter forms of my initials to my advantage. Creating a balanced “E” letter form, I flipped and rotated the same character to create the “W’ and combined them together in an isometric, badge-like fashion to create my logo. The logo has two variations, solid or outlined, to keep it flexible for different formats. My brand colors were determined by testing out different color options that would work for both digital and print. Presentation coming soon!
