Times square billboards
Sprint approached Hook looking for a third party agency to help out on an emergency project with a very tight deadline. After buying out the Express digital display billboards in Times Square, New York for the following week, Sprint needed a cohesive, 30 second video to animate across all displays. Working with a very loose script and provided key art from their David Beckham All-In Wireless campaign, my team worked on conception and digital storyboards to provide our motion designer. Conception, digital storyboards, motion and final video deliverables were all done in 4 days in time to go live!
30 second digital billboard animation. Motion by Gus Gonzalez.
