july 4th Yoodles
The team at YouTube reached out to Hook to create a delightful animated YouTube Yoodle to display at the top of the YouTube homepage. This particular Yoodle was created for Independence Day and went live on July 4th, 2018 in the United States. A rush project with a very tight deadline, I worked with a small team to concept and illustrate digital storyboards to pass off to the motion designers for animation. Brief to final production was all completed within 3 days and our team was able to give the client multiple animated Yoodles as well as a variety of additional creatives and concepts to select from!
